Susan Kobara, CLTC

Susan Kobara, CLTC, is team lead, insurance marketing and long-term care, at Commonwealth Financial Network®, member FINRA/SIPC, an independent broker/dealer–RIA. Since joining the firm in January 2008, Susan has been our expert and primary point of contact for long-term care insurance, helping advisors design solutions to the catastrophic financial risk of health care costs and finding innovative ways to market the coverage. She also manages the firm’s long-term care insurance carrier relationships and product portfolio, as well as the Insurance department’s marketing initiatives. Susan holds a BA in sociology from Queens College, City University of New York, and an MBA from Loyola Marymount University in Los Angeles.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

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Recent Posts

The Multi-Pay Linked-Benefit Policy: A Long-Term Care Game Changer?

Should Some Clients Self-Insure for Long-Term Care?

10 Long-Term Care Questions to Ask Your Clients

What's the Key to More Effective Long-Term Care Planning?

To Self-Insure for LTC or Not? How to Assess Your Clients' Options

The Multi-Pay Linked-Benefit Policy: A Long-Term Care Game Changer?

Posted by Susan Kobara, CLTC

August 29, 2017 at 10:00 AM

I’m getting older. You’re getting older. Your clients are getting older. Such is life! But, perhaps more important from a planning perspective, we are all living longer than previous generations. As such, you may counsel your clients to take various steps, including delaying retirement, deferring social security benefits, withdrawing savings at a lower rate, or considering more retirement-focused products.

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Topics: Risk Management

Should Some Clients Self-Insure for Long-Term Care?

Posted by Susan Kobara, CLTC

May 24, 2017 at 1:30 PM

Should high-net-worth individuals self-insure for long-term care expenses? According to conventional financial planning, the answer could be "yes." Here at Commonwealth, I think the Insurance team would agree that while there's some truth to this idea, most clients (including high-net-worth ones) should consider transferring the risk of long-term care. But that's not to say it's right for every high-net-worth client.

The question, then, is how can you determine if it's the right choice for your clients? To guide you and your clients through this decision-making process, consider the following five steps.

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Topics: Risk Management

10 Long-Term Care Questions to Ask Your Clients

Posted by Susan Kobara, CLTC

May 23, 2017 at 10:00 AM

Talking to your clients about prolonged illness and mortality can be difficult, but you know having these discussions is a necessity. After all, one of your key roles is to ensure that there's a plan in place to protect your clients' retirement savings from potentially costly medical expenses.

Here, I've compiled a list of 10 long-term care questions you can ask to help guide your clients through these challenging conversations.

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Topics: Risk Management

What's the Key to More Effective Long-Term Care Planning?

Posted by Susan Kobara, CLTC

July 12, 2016 at 10:00 AM

Simon Sinek is an author known for popularizing the concept of “Start with Why.” (It’s also the title of his first book.) In short, it’s a way of thinking and communicating that inspires people to take action, such as purchasing a product. Talking only about the how and the what of a product is a recipe for inaction, because without the why, there is no compelling reason to buy.

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Topics: Risk Management

To Self-Insure for LTC or Not? How to Assess Your Clients' Options

Posted by Susan Kobara, CLTC

November 11, 2015 at 1:30 PM

This post originally appeared on the blog in October 2014.

Conventional financial planning wisdom suggests that high-net-worth individuals should consider self-insuring for long-term care expenses. Surprising, perhaps, but there's some truth to the idea. For select clients, it makes sense to self-insure for LTC, although it's certainly not right for every wealthy client.

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Topics: Risk Management

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