It’s a difficult choice: should parents focus on saving for retirement or a college education for their children? For many families, meeting one of these goals is a challenge, and juggling both can seem impossible. How, then, can you help your clients make the right decision or balance their priorities? The right choice, for many clients, will be clear. For the reasons I discuss below, most parents should make saving for retirement their priority. Let’s explore the financial planning issues at stake.