Tweet About It: Building Your Brand Through Twitter

Posted by Sarah Howes

September 4, 2019 at 1:30 PM

According to a new Putnam Investments survey, 83 percent of financial advisors use social media for business purposes. LinkedIn remains the network of choice, but an increasing number of advisors are turning to Twitter, and for good reason—a study by Pew Research found that 22 percent of U.S. adults use Twitter, and of those users, 42 percent access it daily. So, with your business goals in mind, let’s explore some strategies for building your brand through Twitter, including how to mix types of content, build authority, and use Twitter Analytics.

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Topics: Marketing

Be the Change: Adopting Agile Marketing Principles at Your Firm

Posted by Demi Sperazza

September 3, 2019 at 10:00 AM

Are you tired of feeling rushed and distracted at the office? Are you done with working for an entire day only to realize (again) that you didn’t complete the tasks you had planned to? We were, too.

Here in Commonwealth’s Marketing department, we do amazing work every day. But recently, we realized there may be ways we could produce higher-quality work faster and with less frustration, if only we made the necessary strategic changes. So, several months ago, we embarked on our journey to become Agile—capital A.

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Topics: Marketing

The Value of Benchmarking a Retirement Plan

Posted by Steve Johnian

August 28, 2019 at 1:30 PM

Although benchmarking a retirement plan is not mandated, there are key reasons why this best practice is important. ERISA requires plan fiduciaries to ensure that expenses are reasonable, so plan sponsors must monitor expenses to keep them in check and to ensure that the services provided are carried out effectively.

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Topics: Retirement Consulting

The Benefits of Managed 401(k) Accounts: Are They Real?

Posted by Michael Geraci, MSF, CRPC, AIF, CIMA

August 27, 2019 at 10:00 AM

The participant experience in qualified retirement plans has come a long way since investors were asked to create their own portfolio from a simple list of standard funds. A better experience began to emerge as plan participants were offered a “prepackaged” choice of target-date funds (TDFs), which have become increasingly popular. Today, a new trend is taking shape, as many plan sponsors are now considering whether the benefits of managed 401(k) accounts make them worth adding to their lineup.  

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Topics: Retirement Consulting, Asset Management & Investing

Don’t Be Bossy: How to Effectively Coach Your Employees

Posted by Angela Sarver

August 21, 2019 at 1:30 PM

Think about how you work with your staff from day to day. Do you focus on employees’ technical excellence and how well they provide client service? If so, you’re not alone. Many advisors manage their staff this way. But while this approach supports ongoing operations and will yield success, learning how to effectively coach your employees could do a lot more to motivate your staff and maximize their—and your business’s—potential.

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