E-Mail Marketing Best Practices

Posted by Sarah Hargreaves

January 17, 2018 at 1:30 PM

e-mail marketing best practicesWhether you use it to engage with your clients, grow your business, or generate prospects, there’s no question that e-mail plays a valuable role in your professional life. In fact, according to the Radicati Group, the average business professional sends and receives 140 e-mails per day. Worldwide, nearly 2.8 million people use e-mail for both business and consumer purposes. Given the digital world we live in, these statistics may not be all that surprising. But have you ever taken the time to reflect on why you use e-mail? Would you like to improve client engagement? Foster brand loyalty? Maximize your return on investment?

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Topics: Marketing

Developing a Social Media Content Strategy to Grow Your Advisory Business

Posted by David McDonald

January 16, 2018 at 10:00 AM

If one of your goals for the New Year is to grow your advisory business, consider including your presence on social media as part of your growth plan. Online content is a great way to establish your brand and advance your business. It requires some planning and commitment, but once you get into a new routine of generating content, it will help you form deeper connections with existing clients and build awareness and trust with prospects. Here’s how to start developing your own social media content strategy.

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Topics: Social Media, Marketing

20 Tweetable Inspirational Quotes

Posted by Becky Lucca

December 26, 2017 at 10:00 AM

If you are looking for inspiration (who isn't?), might I suggest Twitter? It turns out this social media platform is actually bursting with positivity that's just waiting to be shared. I hope you will find something among the following 20 tweetable inspirational quotes that speaks to you. If so, please consider re-tweeting—positivity is contagious!

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Topics: Marketing

Why You Should Make Time for Meditation in the New Year

Posted by Kate Flood

December 19, 2017 at 10:00 AM

Any way you look at it, 2017 has been an eventful—and often stressful—year. Besides our own professional and personal lives, we’ve had to come to terms with a world that seems to be growing more dangerous by the day. On top of that, the current political climate is more contentious than I can recall in my lifetime. How can we find some peace and quiet from all the noise? You might try to unplug, but that is easier said than done. Still, taking care of our physical, mental, and emotional health has never been more important. One way to do that is to make time for meditation in the new year.

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Topics: Marketing

Tips for Developing an Effective Social Media Presence

Posted by Sarah Howes

October 31, 2017 at 10:00 AM

Love it or hate it, social media is a great way to differentiate yourself and connect with clients and prospects. You no longer have to rely solely on phone calls and in-person meetings to connect. Now, you have the option of simply writing something that has the potential to make an impact on many people at once. Think of the possibilities!

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Topics: Social Media, Marketing

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