Harness the Power of Intentional Storytelling to Strengthen Your Brand

Posted by Patricia Deschineau

August 15, 2018 at 1:30 PM

In our content-driven, constantly changing world, the oldest form of communication has once again become the most successful way to make connections—and businesses are taking note. The rediscovered art of storytelling has given marketing departments a refurbished tool for strengthening brands and bottom lines.

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Topics: Marketing

All or Nothing: Committing to Consistent Communication with Clients

Posted by Patricia Deschineau

June 6, 2018 at 1:30 PM

Communication is vital to any relationship, and studies have found that many clients who leave their financial advisor do so not because their investments didn’t perform as expected, but because their advisor didn’t communicate enough with them.

When you have timely, consistent communication with clients about information that applies to them, such as tax law changes or breaking market news, you help build your credibility and, in turn, your clients’ trust in you. Sure, they can find similar information through their preferred news outlet, but getting a message directly from you is more personalized and meaningful.

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Topics: Marketing

Convert Prospects into Clients at Events with These 7 Best Practices

Posted by Patricia Deschineau

June 5, 2018 at 10:00 AM

Is planning events worth the effort? After all, they require a lot of time and money—and the return on investment is minimal if you don't convert prospects into clients.

On the other hand, events can be fun, memorable experiences. Plus, they have the potential to be instrumental in building your business.

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Topics: Marketing

Find the Right Client Event Idea

Posted by Patricia Deschineau

May 30, 2018 at 1:30 PM

A client event is a great way to strengthen client relationships, meet prospects, and market services to your target audience. But given the time and effort it takes to plan, organize, and execute, how can you ensure that your event is successful?

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Topics: Marketing

How to Develop a Social-First Marketing Strategy

Posted by Sarah Howes

May 23, 2018 at 1:30 PM

You’re likely aware that younger generations get much of their information online, often from social media. In fact, according to the Nielsen 2016 Social Media Report, adults ages 18 to 34 spend (on average) a little more than six hours on social media networks per week. Not your primary target?

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Topics: Social Media, Marketing

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