Communication is vital to any relationship, and studies have found that many clients who leave their financial advisor do so not because their investments didn’t perform as expected, but because their advisor didn’t communicate enough with them.

When you have timely, consistent communication with clients about information that applies to them, such as tax law changes or breaking market news, you help build your credibility and, in turn, your clients’ trust in you. Sure, they can find similar information through their preferred news outlet, but getting a message directly from you is more personalized and meaningful.

Is planning events worth the effort? After all, they require a lot of time and money—and the return on investment is minimal if you don't convert prospects into clients.

On the other hand, events can be fun, memorable experiences. Plus, they have the potential to be instrumental in building your business.

A client event is a great way to strengthen client relationships, meet prospects, and market services to your target audience. But given the time and effort it takes to plan, organize, and execute, how can you ensure that your event is successful?

You’re likely aware that younger generations get much of their information online, often from social media. In fact, according to the Nielsen 2016 Social Media Report, adults ages 18 to 34 spend (on average) a little more than six hours on social media networks per week. Not your primary target?

Your marketing efforts are designed to create brand awareness and engage with your target audience. But how can you effectively use those efforts to turn prospects into clients? I’m going to help you identify ways to do just that—and it all begins by writing down the prospect journey.