Sarah Howes

Sarah Howes is director, marketing, at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. With the firm since August 2015, she develops and facilitates communication plans and marketing strategies and manages an assortment of Commonwealth’s existing suite of marketing programs. She is a marketing resource for many of the internal departments within Commonwealth, helping provide marketing solutions to our advisors and their clients. Sarah graduated from Simmons College with a BA in international management and holds the FINRA Series 7 securities registration.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

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Recent Posts

What It Means to Be an Effective Team

Tweet About It: Building Your Brand Through Twitter

CMO Insights: When to Hire Third-Party Marketing Support

App Review: How to Improve Your Content Game with Infographics

Top Marketing Trends for 2019 for Financial Advisors

What It Means to Be an Effective Team

Posted by Sarah Howes

October 2, 2019 at 1:30 PM

Being part of a high-performing, effective team feels incredible. When I’m a part of one, I’m engaged, I’m having fun, and I’m completely immersed in the team’s discussions and goals. Even when our work gets challenging, I remain calm and comfortable, knowing that I have everyone’s back, and they have mine. It’s a powerful feeling.

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Topics: Practice Management

Tweet About It: Building Your Brand Through Twitter

Posted by Sarah Howes

September 4, 2019 at 1:30 PM

According to a new Putnam Investments survey, 83 percent of financial advisors use social media for business purposes. LinkedIn remains the network of choice, but an increasing number of advisors are turning to Twitter, and for good reason—a study by Pew Research found that 22 percent of U.S. adults use Twitter, and of those users, 42 percent access it daily. So, with your business goals in mind, let’s explore some strategies for building your brand through Twitter, including how to mix types of content, build authority, and use Twitter Analytics.

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Topics: Marketing

CMO Insights: When to Hire Third-Party Marketing Support

Posted by Sarah Howes

June 11, 2019 at 10:00 AM

Brian Sullivan is Commonwealth’s newly minted senior vice president, chief marketing officer, and he brings with him experience from a variety of industries, including academia (Northeastern University), sports (the Boston Red Sox), and consumer brands (Oreos, Bagel Bites). If given a moment, he’ll tell you that great marketing is all about storytelling and experience, and he’s worked with all types of marketing talent to create memorable and effective messaging. In some cases, that talent has included third-party marketing support firms, a resource that many advisors need at one point or another. So, I decided to sit down with him to talk through what’s involved when assessing the need for third-party marketing support and how to evaluate the best fit for any firm.

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Topics: Marketing

App Review: How to Improve Your Content Game with Infographics

Posted by Sarah Howes

May 15, 2019 at 1:30 PM

You’ve seen them—those beautifully laid out, tidy, eye-catching e-mails, blog posts, and newsletters from companies well versed in marketing to their clients. We all should aim to have content equally as refined, but how do you achieve this if you aren’t a graphic designer yourself, and you don’t have one on staff? The solution is easy: use an infographic app.

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Topics: Marketing

Top Marketing Trends for 2019 for Financial Advisors

Posted by Sarah Howes

January 22, 2019 at 10:00 AM

Sophisticated marketing is informed, differentiating, and impactful, and it can take you farther than relying solely on referrals and seminars. Want to make this year your firm’s best year yet for client acquisition and retention? Pay attention to these top marketing trends for 2019.

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Topics: Marketing

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