Sarah Howes

Sarah Howes is director, marketing, at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. With the firm since August 2015, she develops and facilitates communication plans and marketing strategies and manages an assortment of Commonwealth’s existing suite of marketing programs. She is a marketing resource for many of the internal departments within Commonwealth, helping provide marketing solutions to our advisors and their clients. Sarah graduated from Simmons College with a BA in international management and holds the FINRA Series 7 securities registration.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

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Recent Posts

“Handle” with Care: How and When to Change Your Twitter Username

How to Develop a Social-First Marketing Strategy

And Then What? How to Turn Prospects into Clients

Tips for Developing an Effective Social Media Presence

Could This Work for Me? Evaluating New Marketing Opportunities

“Handle” with Care: How and When to Change Your Twitter Username

Posted by Sarah Howes

October 17, 2018 at 1:30 PM

Years may have passed since you first established your firm’s Twitter account. But if any major changes have occurred over time—such as a new business name or brand refresh—then your username may need to change, too. How can you update it to better reflect your firm without losing followers? Below, I’ll walk you through two ways to change your Twitter username, as well as some best practices.

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Topics: Marketing

How to Develop a Social-First Marketing Strategy

Posted by Sarah Howes

May 23, 2018 at 1:30 PM

You’re likely aware that younger generations get much of their information online, often from social media. In fact, according to the Nielsen 2016 Social Media Report, adults ages 18 to 34 spend (on average) a little more than six hours on social media networks per week. Not your primary target?

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Topics: Social Media, Marketing

And Then What? How to Turn Prospects into Clients

Posted by Sarah Howes

March 21, 2018 at 1:30 PM

Your marketing efforts are designed to create brand awareness and engage with your target audience. But how can you effectively use those efforts to turn prospects into clients? I’m going to help you identify ways to do just that—and it all begins by writing down the prospect journey.

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Topics: Marketing

Tips for Developing an Effective Social Media Presence

Posted by Sarah Howes

October 31, 2017 at 10:00 AM

Love it or hate it, social media is a great way to differentiate yourself and connect with clients and prospects. You no longer have to rely solely on phone calls and in-person meetings to connect. Now, you have the option of simply writing something that has the potential to make an impact on many people at once. Think of the possibilities!

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Topics: Social Media, Marketing

Could This Work for Me? Evaluating New Marketing Opportunities

Posted by Sarah Howes

August 9, 2017 at 1:30 PM

As a director on the Marketing team here at Commonwealth, I get a lot of calls from advisors asking my opinion on marketing ideas they’re thinking of trying:

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Topics: Marketing

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