Alicia Newton

Alicia Newton was previously an Internet marketing associate at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. She left the firm in 2017.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

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Recent Posts

5 (More) Social Media Shortcuts for Financial Advisors

Managing Social Media Profiles

How to Get the Most Out of LinkedIn in 5 Simple Steps

Best Practices for Using Twitter to Market Your Firm

Online Marketing Best Practices: Tips, Tricks, and Hacks

5 (More) Social Media Shortcuts for Financial Advisors

Posted by Alicia Newton

March 8, 2017 at 1:30 PM

With all of the responsibilities that come with running your own business, keeping up on social media can be a daunting task. Once you commit to building your online presence as part of your marketing strategy, however, you must be an active user in order to reap the benefits. But how can you possibly find the time to keep your momentum going, research fresh content to post, and engage with users?

To help you meet this challenge, in a previous post we compiled five social media shortcuts for financial advisors—but now we're back with even more! The simple tips discussed here will both save you time and boost your online presence in the most efficient way possible.

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Topics: Social Media, Marketing

Managing Social Media Profiles

Posted by Alicia Newton

December 14, 2016 at 1:30 PM

Twitter, Facebook, LinkedIn, and more—how many social media profiles do you have? Regardless of the number of social media accounts you’re managing, it can be a full-time job to keep active and engaged. Of course, this takes work, but there are steps that can help you save valuable time. With that in mind, I’ve compiled the following tips for managing social media profiles, starting with an introduction to some social media management tools.

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Topics: Social Media

How to Get the Most Out of LinkedIn in 5 Simple Steps

Posted by Alicia Newton

April 26, 2016 at 10:00 AM

If you’re like many, you probably think of LinkedIn as a tool for finding a job or recruiting candidates. But can LinkedIn be more than just an online business card? The answer is a definite “yes”! In fact, LinkedIn can be a great resource for you to connect with current clients and colleagues, as well as help bring in referrals and new prospects. Learn how to get the most out of LinkedIn by taking just a few simple steps, including helpful hints for making your profile stand out from the rest.

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Topics: Social Media, Marketing

Best Practices for Using Twitter to Market Your Firm

Posted by Alicia Newton

February 3, 2016 at 1:30 PM

If you’re like many financial advisors, you may be unsure how social media—and Twitter in particularcan help you market your business. First, it’s important to keep in mind that social media is intended to be an add-on to your existing marketing plan. That is, you’ll get the most out of your Twitter activity when it’s integrated into the rest of your marketing strategy. But where do you start? How often should you post? And how do you get clients and prospects to engage?

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Topics: Social Media, Marketing

Online Marketing Best Practices: Tips, Tricks, and Hacks

Posted by Alicia Newton

April 28, 2015 at 10:00 AM

So, you've developed your marketing plan with its online and social media elements. Your website is up to date, reflects your brand, and clearly defines your target market. Now what?

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Topics: Social Media, Marketing

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