Kristine McManus

Kristine McManus is chief business development officer, practice management, at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. Since joining the firm in April 2014, she has been working with affiliated advisors to grow their top line through the introduction of various programs, tools, and coaching. Kristine holds the Chartered Retirement Planning Counselor SM designation, an MA from Pennsylvania State University, and a BFA from Adelphi University.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

Using Video Marketing to Deepen Client Relationships

3 Strategies for Approaching Referrals in  Challenging Times

5 Strategies for Networking in a Virtual World

5 Best Practices for Communicating with Clients in Changing Times

This Is Your Time

Using Video Marketing to Deepen Client Relationships

Posted by Kristine McManus

August 12, 2020 at 11:00 AM

So, here we still are. After sheltering in place and coping with weeks of volatility, we’re able to get out a bit more often as the economy has started to open. But we’re still social distancing to keep our communities safer. Many advisors are still working from home, as are many clients, which means less in-person communication than you’re used to. How, then, can you maintain and even deepen client relationships? Perhaps it’s time to try something new.

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Topics: Practice Management

3 Strategies for Approaching Referrals in  Challenging Times

Posted by Kristine McManus

July 15, 2020 at 11:00 AM

For most advisors, referrals are more than just a part of doing business—they’re vital to growth. Even so, many advisors feel uncomfortable broaching the topic with clients in the best of times. The idea of approaching referrals in challenging times like these feels out of the question.

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Topics: Practice Management

5 Strategies for Networking in a Virtual World

Posted by Kristine McManus

June 17, 2020 at 11:00 AM

Networking with other advisors is undoubtedly a great way to improve your practice. After all, no one has a lock on all the good ideas. And it can be surprising—even humbling—to learn how others approach managing the many facets of their business. But in today’s socially distant environment, chances are you won’t be introducing yourself to people at live conferences any time soon, or even meeting over coffee with as much regularity. So, embracing networking in a virtual world, despite its challenges, is essential.

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Topics: Practice Management

5 Best Practices for Communicating with Clients in Changing Times

Posted by Kristine McManus

June 10, 2020 at 11:00 AM

The coronavirus pandemic has created unprecedented challenges for just about all of us. And communicating with clients in changing times like those we’re living through—marked by fear, economic uncertainty, and potential market volatility—can be downright daunting for financial advisors. But, of course, that’s exactly what you need to do. In fact, an effective approach to keeping the lines of communication open between you and your clients may be the single most important way to make a difference and ensure the long-term health of your practice. This doesn’t mean you have to come up with all the answers. It does mean you should do everything you can to be that much-needed voice of stability to provide reassurance and solidify trust.

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Topics: Practice Management

This Is Your Time

Posted by Kristine McManus

April 22, 2020 at 11:00 AM

How are you doing? Are you all right? It’s my sincere hope that you and your loved ones are well and safe at home.

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