Kristine McManus

Kristine McManus is chief business development officer, practice management, at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser– independent broker/dealer. Since joining the firm in April 2014, she has been working with affiliated advisors to grow their top line through the introduction of various programs, tools, and coaching. Kristine holds the Chartered Retirement Planning CounselorSM designation, an MA from Pennsylvania State University, and a BFA from Adelphi University.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

5 Strategies for Networking in a Virtual World

5 Best Practices for Communicating with Clients in Changing Times

This Is Your Time

How to Grow Your Advisory Practice: Joining Forces

Better Your Brand: A New Year’s Resolution

5 Strategies for Networking in a Virtual World

Posted by Kristine McManus

June 17, 2020 at 11:00 AM

Networking with other advisors is undoubtedly a great way to improve your practice. After all, no one has a lock on all the good ideas. And it can be surprising—even humbling—to learn how others approach managing the many facets of their business. But in today’s socially distant environment, chances are you won’t be introducing yourself to people at live conferences any time soon, or even meeting over coffee with as much regularity.
So, embracing networking in a virtual world, despite its challenges, is essential.

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Topics: Practice Management

5 Best Practices for Communicating with Clients in Changing Times

Posted by Kristine McManus

June 10, 2020 at 11:00 AM

The coronavirus pandemic has created unprecedented challenges for just about all of us. And communicating with clients in changing times like those we’re living through—marked by fear, economic uncertainty, and potential market volatility—can be downright daunting for financial advisors. But, of course, that’s exactly what you need to do. In fact, an effective approach to keeping the lines of communication open between you and your clients may be the single most important way to make a difference and ensure the long-term health of your practice. This doesn’t mean you have to come up with all the answers. It does mean you should do everything you can to be that much-needed voice of stability to provide reassurance and solidify trust.

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Topics: Practice Management

This Is Your Time

Posted by Kristine McManus

April 22, 2020 at 11:00 AM

How are you doing? Are you all right? It’s my sincere hope that you and your loved ones are well and safe at home.

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How to Grow Your Advisory Practice: Joining Forces

Posted by Kristine McManus

March 11, 2020 at 11:00 AM

When I speak with advisors about their vision for their practice, the topic of growth frequently comes up. The desire to grow one’s firm seems to be universal at most stages of an advisor’s career. But the best way to achieve momentum—and success—is different for everyone.

To gain insights on growth strategies for financial advisors, Commonwealth held a panel discussion at our National Conference in October 2019. There, a group of top Commonwealth advisors talked about the choices that propelled their success, as well as the opportunities and challenges they faced along the way. Each speaker’s story conveyed the depth of expertise, passion, and humor needed to initiate and maximize business growth.

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Topics: Practice Management

Better Your Brand: A New Year’s Resolution

Posted by Kristine McManus

January 1, 2020 at 9:04 AM

It’s the new year, the perfect time to better your brand. Can we take a few guesses about your practice? You offer comprehensive financial planning and/or wealth management that puts your clients’ goals and needs first. You have a dedicated process that begins with learning about your clients before developing a custom plan, investing wisely, and monitoring the plan for success. You might have a holistic approach—but in any event, your firm is independent, and you offer outstanding client service. Great! The only problem? That’s what the other 310,000 financial advisors out there say.

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Topics: Marketing

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