Convert Prospects into Clients at Events with These 7 Best Practices

Posted by Patricia Deschineau

June 5, 2018 at 10:00 AM

Is planning events worth the effort? After all, they require a lot of time and money—and the return on investment is minimal if you don't convert prospects into clients.

On the other hand, events can be fun, memorable experiences. Plus, they have the potential to be instrumental in building your business.

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Topics: Marketing

Find the Right Client Event Idea

Posted by Patricia Deschineau

May 30, 2018 at 1:30 PM

A client event is a great way to strengthen client relationships, meet prospects, and market services to your target audience. But given the time and effort it takes to plan, organize, and execute, how can you ensure that your event is successful?

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Topics: Marketing

How to Develop a Social-First Marketing Strategy

Posted by Sarah Howes

May 23, 2018 at 1:30 PM

You’re likely aware that younger generations get much of their information online, often from social media. In fact, according to the Nielsen 2016 Social Media Report, adults ages 18 to 34 spend (on average) a little more than six hours on social media networks per week. Not your primary target?

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Topics: Marketing, Social Media

And Then What? How to Turn Prospects into Clients

Posted by Sarah Howes

March 21, 2018 at 1:30 PM

Your marketing efforts are designed to create brand awareness and engage with your target audience. But how can you effectively use those efforts to turn prospects into clients? I’m going to help you identify ways to do just that—and it all begins by writing down the prospect journey.

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Topics: Marketing

Podcast 101: The Basics of Starting Your Own Podcast

Posted by Patricia Deschineau

March 20, 2018 at 10:00 AM

It’s no secret that we are living in a digital age. The number of people who receive their news and information from blog posts, social media, and podcasts continues to increase, and podcasts in particular have seen significant growth in recent years. According to the State of the News Media, 2 out of every 5 Americans have listened to podcasts, and Edison research shows that people ages 18–34 tune in the most.

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Topics: Marketing

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