The Golden Age of Prospecting: Use Digital Media to Reach New Clients

Posted by Kristine McManus

April 23, 2019 at 10:00 AM

In the not-too-distant-past, advisors were limited to face-to-face meetings, letters in the mail, newspaper ads, and cold calling to reach new clients. But times have changed, and while face-to-face meetings and networking will never go away, a whole new (digital) world has opened up to us.

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Topics: Marketing

The Art of Engaging Clients: Do More with Less

Posted by Kristine McManus

February 26, 2019 at 10:00 AM

Commonwealth’s nationwide network of financial advisors often call me wanting to do more. Should they target a particular market for prospects, start a social media campaign, or redo their website? Perhaps create a radio show, cultivate centers of influence, or host a client appreciation event? How do they go about engaging clients? Sometimes, they send me marketing calendars, jam-packed with activities, and ask for feedback.

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Topics: Marketing

Better Your Brand: A New Year’s Resolution

Posted by Kristine McManus

February 6, 2019 at 1:30 PM

It’s the new year, the perfect time to better your brand. Can we take a few guesses about your practice? You offer comprehensive financial planning and/or wealth management that puts your clients’ goals and needs first. You have a dedicated process that begins with learning about your clients before developing a custom plan, investing wisely, and monitoring the plan for success. You might have a holistic approach—but in any event, your firm is independent, and you offer outstanding client service. Great! The only problem? That’s what the other 310,000 financial advisors out there say.

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Topics: Marketing

Why Giving Back to Your Community Matters—for You and Your Business

Posted by Patricia Deschineau

January 23, 2019 at 1:30 PM

It’s absolutely true: spending time giving back to your community can provide tremendous benefits—not just for the people and organizations you are helping, but for your personal well-being and even for your business.

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Topics: Marketing, Practice Management

Top Marketing Trends for 2019 for Financial Advisors

Posted by Sarah Howes

January 22, 2019 at 10:00 AM

Sophisticated marketing is informed, differentiating, and impactful, and it can take you farther than relying solely on referrals and seminars. Want to make this year your firm’s best year yet for client acquisition and retention? Pay attention to these top marketing trends for 2019.

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Topics: Marketing

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