February 19, 2013 at 10:00 AM
So you don’t think that your LinkedIn profile matters? This article from Advisor Perspectives offers a million reasons why it should matter to you.
Do you set time before you meet with a prospect to review his or her LinkedIn profile?
The biggest use I can figure out of LinkedIn, and I was an early adopter, is that I am in the referral business. CPA's, attorneys and clients refer business to me. The first thing I imagine someone does once they are referred out is go to their computer and search. So my website and LinkedIn profile had better be up to date because once the potential client sees them they will either call or not.
Exactly Daniel! Your LinkedIn profile is going to be one of the top search results someone sees when they look for you by name (i.e. through a referral as you mention). It hardly takes any time to fill out your profile, but it can make a big difference in supporting the legitimacy of you and your company in addition to driving traffic back to your website- hopefully resulting in a call to your office. Another side benefit is if the person viewing your profile sees you are connected to someone else they know (especially an accountant or lawyer they work with), there is an inherent trust already created. Basically, for a little effort, there could be a huge benefit!