
Every generation of people has different financial and risk management needs, and those needs evolve over time. There is no one product that fits all clients at all stages of life—that’s where you come in. Helping your clients identify key concerns at various milestones is a great way to start a conversation about their present and future circumstances. Talking to clients about life insurance is particularly important, as they may not be aware of gaps in their financial plan, and insurance can be a powerful risk management strategy to fill in those gaps.