Lori Yaverbaum

Lori Yaverbaum is the vice president of user experience at Commonwealth Financial Network®, member FINRA/SIPC, an independent broker/dealer–RIA. With more than a decade under her belt at the firm, Lori oversees all aspects of the layout and navigation for our web-based products and services to help ensure the best possible user experience. She also works with advisors on social media implementation and recommends best practices. In addition to a BS from Lehigh University and an MBA from Boston University, Lori holds an MS in human factors in information design from Bentley University and is a certified usability analyst through Human Factors International.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

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Recent Posts

The Facebook Oxymoron: Success Without Customer Caring

1st and 10

I Am Not a Techie!

The Facebook Oxymoron: Success Without Customer Caring

Posted by Lori Yaverbaum

December 19, 2012 at 1:30 PM

Have you heard of this crazy thing called Facebook? This social media site has evolved from a few hundred thousand users to more than a billion in the last five years. This is truly astounding when you think about it: a BILLION users under the leadership of a guy in his 20s. I can’t imagine achieving such success at such a young age, but I can imagine how difficult it would be to keep your ego in check.

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Topics: Social Media

1st and 10

Posted by Lori Yaverbaum

December 11, 2012 at 10:00 AM

Just as I Am Not a Techie, I am also not a sports fanatic. I certainly know enough to hold my own based on trying to hang with a variety of boyfriends over the years, but, truth be told, sports are just not my thing. I’d choose the mall over a football game any day of the week with two exceptions—Penn State and the Patriots. I am loyal to a fault and have sat through every type of traffic and weather just to watch these two teams play live. That is, at least when I was younger. Today, I admit, I prefer watching in the comfort and convenience of my living room.

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Topics: Technology

I Am Not a Techie!

Posted by Lori Yaverbaum

December 3, 2012 at 1:30 PM

I’ve heard so many of people say this over the years. And guess what? I am with you. I say the same thing. I am not a techie. And yet my role at Commonwealth is to ensure that our websites and applications are user friendly. I oversee the EasySite website program (which allows advisors to build their own websites), help advisors with social media efforts, and now I am writing for this blog.

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Topics: Technology

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