Kristen Terpstra

Kristen Terpstra is a practice management consultant, at Commonwealth Financial Network®, member FINRA/SIPC, an independent broker/dealer–RIA. After joining the firm in 2005 as a transition associate, she transferred to Practice Management in 2008 to consult with the firm’s advisors on business issues, including marketing, human resources, succession, operational efficiency, and business planning. Kristen graduated from Connecticut College with a BA in English and completed her master's degree in communication management from Emerson College.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

3 Simple Steps for Conducting Performance Reviews

Conducting Focus Groups in Your Financial Advisory Practice

Could an Accountability Partner Help Improve Your Business?

3 Simple Steps for Conducting Performance Reviews

Posted by Kristen Terpstra

July 7, 2015 at 10:00 AM

Your staff represents your company to everyone you do business with. To be sure, they're one of your most important assets. And like any important asset—your car, your physical health, and your finances—it's important to conduct regular checkups to ensure that everything is on track.

In a post last week, my colleague discussed the importance of having an employee performance management program. One key element of that program, conducting performance reviews on a regular basis, gives you the opportunity to develop good staff and to reinforce good behavior. On the flip side, it also allows you to catch poor performance and take action to correct it before it develops further.

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Topics: Practice Management

Conducting Focus Groups in Your Financial Advisory Practice

Posted by Kristen Terpstra

March 10, 2015 at 10:00 AM

Focus groups are widely used in many industries, especially for new product development and introduction. In highly structured situations, focus groups are videotaped and then viewed by interested parties after the event. That way, facial reactions and other nonverbal responses can be studied. In the financial services industry, such a structured experience isn't likely, but the example serves to illustrate the importance of promoting objectivity.

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Topics: Practice Management

Could an Accountability Partner Help Improve Your Business?

Posted by Kristen Terpstra

May 28, 2014 at 1:30 PM

Since losing 20 pounds, my husband has been devoted to meeting his weekly workout quota. To reach his goals, he's developed a consistent routine and leans on me to be his accountability partner. To support him, I take on more household chores to free up more of his time and encourage him every step of the way.

When advisors say to me, "I want to grow my practice into a successful business," I immediately think of my husband's gym-going routine. Leading your business in the direction you want is the same: it's all about consistency and having someone to keep you accountable.

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Topics: Practice Management

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