Your staff represents your company to everyone you do business with. To be sure, they're one of your most important assets. And like any important asset—your car, your physical health, and your finances—it's important to conduct regular checkups to ensure that everything is on track.
In a post last week, my colleague discussed the importance of having an employee performance management program. One key element of that program, conducting performance reviews on a regular basis, gives you the opportunity to develop good staff and to reinforce good behavior. On the flip side, it also allows you to catch poor performance and take action to correct it before it develops further.