John Reid

John Reid is a practice management consultant at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. Since joining the firm in June 2007, he has been helping affiliated advisors excel in their role as business owners—whether they’re striving to reach a long-term objective or addressing various obstacles along the way. He also conducts consultations with advisors for the firm's State of the Business Check-In program. John earned a bachelor’s degree in business economics from the University of Massachusetts Amherst.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

Measure Your Business Success with 3 Crucial KPIs

Scaling the Truly Exceptional Client Experience

Increasing Profitability and Productivity: 4 Numbers You Need to Know

Scaling Your Financial Advisory Practice, Supernova Style

Balancing Growth and Capacity in Your Financial Services Firm

Measure Your Business Success with 3 Crucial KPIs

Posted by John Reid

November 28, 2018 at 1:30 PM

Advisors who develop a business plan are more likely to realize success—that is, if they revisit their plans and hold themselves accountable. As your firm grows, your vision for your business may change significantly, meaning your business plan will need to change, too. But a plan shouldn’t be reactive; it should help you lead the change you want to see as your firm develops—and that means it will require regular review.

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Topics: Practice Management

Scaling the Truly Exceptional Client Experience

Posted by John Reid

September 25, 2018 at 10:00 AM

Running an efficient and profitable advisory practice, with happy, satisfied clients who refer you to their colleagues, friends, and family is the goal of financial advisors everywhere. But over time, as your practice grows, you may find that you have too many clients, leading to bandwidth issues among your staff and diluting the client experience. Or, you may not have enough ideal clients to maintain your continued trajectory, which is a different problem altogether.

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Topics: Practice Management

Increasing Profitability and Productivity: 4 Numbers You Need to Know

Posted by John Reid

January 3, 2018 at 1:30 PM

There is something blissful about surrounding yourself with the right clients—especially if it means freeing you from activities that take up too much time. Do you have a client who calls early in the morning and often? Are there clients you continue to service even though they do not meet your minimum? Do you have smaller clients who are difficult to contact? Perhaps you have a client who does not contribute regularly to his own retirement, although you still spend time sending statements.

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Topics: Practice Management

Scaling Your Financial Advisory Practice, Supernova Style

Posted by John Reid

September 27, 2017 at 1:30 PM

When I was in fourth grade, I bought my first album on cassette. So began my music library! Over the years, I've watched shoe boxes of cassettes and towers of CDs turn into hard drives of mp3s. Although I'm reluctant to let anything go, even the music I don't necessarily like, at some point you have to clean house.

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Topics: Practice Management

Balancing Growth and Capacity in Your Financial Services Firm

Posted by John Reid

August 22, 2017 at 10:00 AM

Are you and your staff short on time? Has a flat service model resulted in too many client meetings, new clients who are just not the right fit, and busy days that seem never-ending? If any of these scenarios rings true for your practice, something needs to change! Specifically, an upward shift toward increased scale and capacity may be in order. But how?

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Topics: Practice Management

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