John Reid

John Reid is a practice management consultant at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. Since joining the firm in June 2007, he has been helping affiliated advisors excel in their role as business owners—whether they’re striving to reach a long-term objective or addressing various obstacles along the way. He also conducts consultations with advisors for the firm's State of the Business Check-In program. John earned a bachelor’s degree in business economics from the University of Massachusetts Amherst.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

Increasing Profitability and Productivity: 4 Numbers You Need to Know

Scaling Your Financial Advisory Practice, Supernova Style

Balancing Growth and Capacity in Your Financial Services Firm

Building Scale to Grow Your Practice with Purpose

Increasing Profitability and Productivity: 4 Numbers You Need to Know

Posted by John Reid

January 3, 2018 at 1:30 PM

There is something blissful about surrounding yourself with the right clients—especially if it means freeing you from activities that take up too much time. Do you have a client who calls early in the morning and often? Are there clients you continue to service even though they do not meet your minimum? Do you have smaller clients who are difficult to contact? Perhaps you have a client who does not contribute regularly to his own retirement, although you still spend time sending statements.

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Topics: Practice Management

Scaling Your Financial Advisory Practice, Supernova Style

Posted by John Reid

September 27, 2017 at 1:30 PM

When I was in fourth grade, I bought my first album on cassette. So began my music library! Over the years, I've watched shoe boxes of cassettes and towers of CDs turn into hard drives of mp3s. Although I'm reluctant to let anything go, even the music I don't necessarily like, at some point you have to clean house.

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Topics: Practice Management

Balancing Growth and Capacity in Your Financial Services Firm

Posted by John Reid

August 22, 2017 at 10:00 AM

Are you and your staff short on time? Has a flat service model resulted in too many client meetings, new clients who are just not the right fit, and busy days that seem never-ending? If any of these scenarios rings true for your practice, something needs to change! Specifically, an upward shift toward increased scale and capacity may be in order. But how?

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Topics: Practice Management

Building Scale to Grow Your Practice with Purpose

Posted by John Reid

April 11, 2017 at 10:00 AM

When a firm plots the course to grow, the need to measure profitability is typically an afterthought. To achieve growth that leads to increased profit, however, you must follow a detailed plan. Here, I’ll share strategies for building scale so you can grow your practice with purpose, plus best practices to help ensure that this growth leads to profit. 

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Topics: Practice Management

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