Deb Hawkins

Deb Hawkins is a web analytics specialist at Commonwealth Financial Network®, member FINRA/SIPC, the nation’s largest privately held Registered Investment Adviser–independent broker/dealer. With the firm since 2017, Deb consults with product and content owners to ensure that they are able to measure success, as well as digs into business questions about the usage of Commonwealth’s websites and applications to drive strategic decisions. Deb graduated from the University of New Hampshire with a BA in political science.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

Take Your Website to the Big Leagues: Uncovering Trends with Analytics

Take Your Website to the Big Leagues: Uncovering Trends with Analytics

Posted by Deb Hawkins

May 22, 2018 at 10:00 AM

In Moneyball: The Art of Winning an Unfair Game, Michael Lewis describes how the Oakland Athletics used analytics to build a competitive team on a fraction of the budget of league leaders like the New York Yankees. It’s an interesting read, and I think you’ll find the lessons apply to one area of your business in particular: your website.

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Topics: Technology

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