David McDonald

David McDonald is an advisor marketing consultant at Commonwealth Financial Network®, member FINRA/SIPC, the nation's largest privately held Registered Investment Adviser–independent broker/dealer. With the firm since August 2017, he consults with Commonwealth’s community of advisors to help them develop marketing and branding strategies and achieve their communication objectives. He also helps to create client-facing marketing collateral for advisors by assisting with idea generation and content creation. David earned a BA in English from St. Michael’s College and an MS in communications management from Simmons College.

Information about securities-registered professionals may be found at FINRA BROKERCHECK.

Recent Posts

Strategies for Finding and Working with Freelance Creative Talent

Developing a Social Media Content Strategy to Grow Your Advisory Business

Strategies for Finding and Working with Freelance Creative Talent

Posted by David McDonald

February 27, 2018 at 10:00 AM

Your marketing content often serves as an introduction to you and your firm, and it can speak volumes regarding the services you offer. As such, it’s important to develop a brand voice, messaging, and look that are truly your own.

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Topics: Marketing

Developing a Social Media Content Strategy to Grow Your Advisory Business

Posted by David McDonald

January 16, 2018 at 10:00 AM

If one of your goals for the New Year is to grow your advisory business, consider including your presence on social media as part of your growth plan. Online content is a great way to establish your brand and advance your business. It requires some planning and commitment, but once you get into a new routine of generating content, it will help you form deeper connections with existing clients and build awareness and trust with prospects. Here’s how to start developing your own social media content strategy.

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Topics: Marketing, Social Media

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