I must confess—I love emojis ( ). Why? Because they’re an easy, lively, and memorable way to communicate. Research supports the effectiveness of images over words—when people hear information, they're likely to remember only 10 percent of that information three days later. But if a relevant image is paired with that same information, people remember 65 percent three days later. How can you apply this knowledge in your business? If you work with qualified retirement plans, I bet you have a hard time getting employees to stay engaged and interested long enough for you to teach them all they need to know about saving for retirement. Maybe it’s time to change things up a bit, so you can better connect with 401(k) participants.