E-mail newsletters offer a great opportunity to strengthen your connection with clients and prospects. But you can’t just throw a few articles into a Constant Contact template and call it a day. Strategy, goals, and, yes, your audience matter. Here are some things to think about when creating an e-newsletter for your firm.

You connect with clients and prospects all the time, whether it’s to e-mail invitations for events and activities or to share interesting or informative content. But have you considered using what you know about them to send messages more tailored to their interests? Ever think how that might improve the chances they’ll engage with what you send them or even recommend you to a friend?