Have you ever had a client question your practice’s advisory fee and been unsure how to respond? If so, you’re certainly not alone. In fact, for many advisors, navigating the fee conversation with clients can be surprisingly difficult, regardless of whether you’re implementing a new advisory fee schedule or announcing changes to an existing fee structure. How can you address the topic of fees in a clear, genuine way that puts your clients’ concerns to rest? Below, I’ll share some simple steps to help you talk about fees with ease and use the conversation as an opportunity to reinforce the value you provide.