Social media spans industries, ages, and income levels. It has become an integral piece of any well-rounded marketing plan. Maybe you’d like to use social media to market your firm—or maybe you're currently using it but aren’t quite sure how to maximize its potential. Whatever the case may be, it’s important to have a social media strategy in place. But where do you start?

Have you ever noticed that there are certain brands and businesses that people talk about constantly? Often, we learn about these businesses because of who uses them—whether they are celebrities, high-net-worth acquaintances, or friends. This chatter and buzz draws us, along with others, to seek out the business's products or services.

High-end restaurants, bars, hotels, spas, and casinos not only attract affluent customers in droves, but they also offer some useful marketing lessons for advisors.

You may be wondering, "Why VIP venues?" To begin, customers who frequent these businesses share many similarities with the high-net-worth individuals who are your ideal clients.