Managing Social Media Profiles

Posted by Alicia Newton

December 14, 2016 at 1:30 PM

Twitter, Facebook, LinkedIn, and more—how many social media profiles do you have? Regardless of the number of social media accounts you’re managing, it can be a full-time job to keep active and engaged. Of course, this takes work, but there are steps that can help you save valuable time. With that in mind, I’ve compiled the following tips for managing social media profiles, starting with an introduction to some social media management tools.

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Topics: Social Media

Why You Should Be Active on Social Media

Posted by Lori Yaverbaum

September 13, 2016 at 10:00 AM

A 2015 survey reveals that 81 percent of financial advisors use social media for business purposes. When I first saw that stat, I thought, “It’s amazing that 81 percent of advisors use social media!” As I thought more about it, though, I started to question what use means.

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Topics: Social Media

How to Get the Most Out of LinkedIn in 5 Simple Steps

Posted by Alicia Newton

April 26, 2016 at 10:00 AM

If you’re like many, you probably think of LinkedIn as a tool for finding a job or recruiting candidates. But can LinkedIn be more than just an online business card? The answer is a definite “yes”! In fact, LinkedIn can be a great resource for you to connect with current clients and colleagues, as well as help bring in referrals and new prospects. Learn how to get the most out of LinkedIn by taking just a few simple steps, including helpful hints for making your profile stand out from the rest.

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Topics: Social Media, Marketing

Best Practices for Using Twitter to Market Your Firm

Posted by Alicia Newton

February 3, 2016 at 1:30 PM

If you’re like many financial advisors, you may be unsure how social media—and Twitter in particularcan help you market your business. First, it’s important to keep in mind that social media is intended to be an add-on to your existing marketing plan. That is, you’ll get the most out of your Twitter activity when it’s integrated into the rest of your marketing strategy. But where do you start? How often should you post? And how do you get clients and prospects to engage?

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Topics: Social Media, Marketing

The Advisor’s Guide to Social Media: Exploring the 5 Ws

Posted by Annmarie Babineau

February 2, 2016 at 10:00 AM

Social media spans industries, ages, and income levels. It has become an integral piece of any well-rounded marketing plan. Maybe you’d like to use social media to market your firm—or maybe you're currently using it but aren’t quite sure how to maximize its potential. Whatever the case may be, it’s important to have a social media strategy in place. But where do you start?

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Topics: Social Media, Marketing

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