When you search for a topic on Google, Bing, or Yahoo!, the results you receive are actually generated by systematic algorithms that attempt to return the most relevant webpages based on your search query. Considering that the majority of searchers only view the first page of search results, many companies set a goal of improving their ranking over time, so potential customers will be more likely to find them. Easier said than done, right? Not necessarily.

Twitter is a fast-moving network that connects us with the latest stories, news, ideas, information, and opinions. Not only is it a great tool for staying current, but the right Twitter marketing strategy can help financial advisors reach out and connect with a rich network of fellow experts, thought leaders, and prospects.